Goal: to increase availability for energy drinks and to open a market for those who are not usually known for purchasing energy drinks. 
As a lime infused energy tonic, it is a scientific and experimental drink and therefore will be in a clean glass bottle.  Too often, energy drinks have the same unpleasant taste and aftertaste.  This drink will be marketed as being refreshing and crisp with a powerful impression of lime.  It is the supreme choice in energy drinks for those who care for their health and want the finest available.  This will bridge the gap between power and sophistication, much like the drink itself is a bridge between the organic and mechanic.  The drink will be more expensive than it’s energy drink competitors but will offer superior ingredients and taste.​​​​​​​